Anyone interested in managing change in any environment, especially if they want to innovate, would benefit from this book.
Norton has, I feel, done brilliantly in recording a thorough account of this long process of attempting to develop this new service. His own, and his team's commitment in trying to provide a larger service from an already successful and established one, is shown in detail. This book will enlighten anyone attempting to do the same. It may well put them off, or hopefully, it will prove invaluable in highlighting errors in the process and areas in which to take care, therefore making it less likely for others to make the same mistakes. It is also of interest to those of us working within the NHS, giving an insight into how higher management works within the organisation, and the incredibly complex machine that is our National Health Service. If only it was as simple as 'Just add water' - we'd all be setting up new services!
The British Holistic Medical Association
This book would make good reading for anyone connected to the NHS who has thoughts of setting up a new service. It sheds light onto many questions that may be asked.